PartnerPlay is the future of digital intimacy.
PartnerPlay empowers you to explore your pleasure, expand your comfort zone, and live out your fantasies together.
PartnerPlay sells premium interactive audio experiences for couples, cleverly taking advantage of the unique form factor of AirPods: the left and right AirPods are split between you and your partner, and you're each fed different yet synchronized instructions.
Together you’re guided through tantalizing adventures where neither of you knows what's coming next.
These experiences deepen your emotional and physical connection, building trust through a range of audio adventures that span the spectrum of human intimacy: kissing, touching, massage, sex and more.
PartnerPlay will be the world's most accessible sex toy because the barrier to explore is so low (“it's just an app”) and the most discreet too (no embarrassing special hardware required), with content possibilities as limitless as the human sexual imagination.
We believe there's a billion dollar industry to be built making digital content for the bedroom. PartnerPlay will bring the risqué into the mainstream and in doing so, create a massive new market.
We invite you to slow down and enjoy each other.
We invite you to play.
An Entirely New Medium
PartnerPlay is a new storytelling medium. With PartnerPlay, people live out stories through interactive multi-person audio.
Our team brings together the best of the tech world and Hollywood/Broadway. Benj and Jonathan went to high school together, and Benj was one of the first angel investors in PartnerPlay before quickly becoming more involved.
Team Background + Experience
Benj’s Dear Evan Hansen has won six Tony awards and a Grammy and is expanding around the world and being adapted for film.
Benj’s soundtrack for The Greatest Showman skyrocketed to the top of the US and UK record sales, setting records that matched Adele and The Beatles.
His work on La La Land won him an Oscar, and most recently he was involved in Aladdin.
Benj’s creative taste, storytelling skills, deep network of creative talent, team building skills, and connections to the entertainment industry are one of a kind.
Similarly, Jonathan has been building explosive mobile products starting in 2009 when he created Exit Strategy NYC - a beloved app which helps New Yorkers ride the subway better. It has sold hundreds of thousands of copies and been featured in NYTimes, NY Post, Wired etc.
In 2011 he created Timehop which grew to over 25mm registered users. Today, millions use Timehop daily to reminisce and connect with friends around the past and the business does double digit millions in annual revenue.
As CEO/Co-founder of Timehop, he led everything non-technical: product, design, fundraising (over $14M raised in three rounds of funding), strategy, operations, PR, and support.
Most recently, he worked on Evan Spiegel’s design team at Snapchat, gaining an inside understanding of how to build mobile products for 200M daily users.
Our expertises bring together the best of technology and entertainment. And together we’re creating a new industry around digital theater.
Investors
We’re backed by some of the most creative people in the world including the founders of Oculus, Tinder, HQ Trivia, Eventbrite, Venmo, Tumblr, GroupMe, and MakeSpace.
Who is the primary PartnerPlay buyer?
Women.
Based on dozens of conversations, we believe women will be the primary purchaser. Women tend to be turned on by fantasy and imagination, and descriptions such as “Interactive fiction for the bedroom” and “guided bedroom roleplay” hit a sweet spot.
Although PartnerPlay works for all couples, one huge market worth mentioning is couples in longterm relationships. These couples are often looking to add variety to the bedroom and rekindle connection.
We believe the cadence of usage will be weekly-ish, and we plan to cater to that with our messaging and product design (“new episodes every friday, just in time for date night!”).
A recurring monthly subscription give customers unlimited access to the PartnerPlay episode library.
We believe word-of-mouth and press will drive growth of the product as customers privately recommend it to their friends. At a later stage, paid acquisition may be an important channel.
The Future We See
PartnerPlay will be the central hub — the YouTube/Netflix/Spotify of a new entertainment medium — enabling millions of creators to produce amazing shared experiences across languages and cultures and use cases.
The market for audio storytelling is *just* coming online — and Spotify's recent acquisitions in the space (Gimlet and Anchor) are simply the very beginning of an industry about to explode.
We're sitting at the intersection of huge trends — audio, interactive media, subscription content, wellness, intimacy, and the experience economy — and we couldn't be more excited for the future ahead.
Thank you for coming along for this journey.